In an era of globalization, frontiers are disappearing, and brands are now speaking to wider audiences. However, geographical and cultural specificities are still shaping trends and ingredients innovation within the Beauty industry. Being aware of these specs might determinate the success of your product, especially since the emergence of Millennials and GEN-Z consumers who demand products personalized to their personal tastes and needs.
Massé will present the actual panorama of the main international and local trends around the world, focusing on the particularities and relevant characteristics of each geographical area in terms of ingredients, routines, formats, etc. Discover some of the most important insights to help you develop products that are both efficient and relevant. Straightforward solutions meant to reach your target in the most effective ways.